CNET February 2009 article Self-publishing a book: 25 things you need to know by Executive Editor David Carnoy lists tips and tricks in self publishing a book.
An easy trick for authors to promote their book is to maximize the tools on Amazon.com website. David Carnoy states “I’m a little bit surprised by how neglectful some self-published authors are when it comes to their Amazon product pages. I’ve talked to self-published authors who spend a few thousand dollars on a publicist and their Amazon product page looks woeful–and they’ve barely even looked at it. I ask, “Where are people going to buy your book?” They don’t seem to realize how important Amazon is. True, some people market through a Web site or buy Google keywords to drive traffic there. But you need to have your Amazon page look as good as possible and take advantage of the “tools” Amazon has to help you surface your book (“Tags,” Listmania, reader reviews, etc.). It may not have a major impact, but it’s better than doing nothing.”
To create your profile on Amazon go to https://authorcentral.amazon.com/ . In authorcentral you can upload trailer videos, blog RSS feeds, author pictures and information about the author. Once, you complete the process on authorcentral Amazon will approve your profile within seven days. This profile will appear on your book site on amazon. You can check out my book for reference “A Book of Poems: The Inner Soul”
Another key feature on Amazon is the affiliate program. The link is https://affiliate-program.amazon.com/. With the affiliate program you can add banners, widgets, “Astore” on your website or blog. The best part you get paid for this feature!
Here is a widget I was able to install on my author website
The final suggestion is to add tags for your book on the Amazon website. Tags associate with your book. Amazon website states “think of a tag as a keyword or category label. Tags can both help you find items on the Amazon site as well as provide an easy way for you to “remember” and classify items for later recall.”
Author Anthony F. Rando